Buck Mason

email, social, catalog copy

Known for men’s essentials inspired by American classics, Buck Mason launched its first women’s offerings in 2021. The project expanded into a full line in early 2022. I’ve served as the women’s copywriter since December 2021, writing marketing emails, product descriptions, catalog copy, and organic and paid social campaigns.

spring 2022 catalog

Spring 2022 catalog
Two women wearing ribbed cotton tops, one in white and one in black. The woman on the right is in a white ribbed henley, while the left model in white has a black belt. The woman in black is wearing black pants with a black braided leather belt. The
A magazine spread featuring four women modeling spring clothing. The main image shows a woman in a navy seafarer cotton boxy cardigan, white shorts, and a light blue shirt, standing outdoors among plants. Smaller images depict women in other light, n
Fashion catalog page featuring a woman in a tan outfit and wide-brimmed hat on a beach. The page includes four black and white photos of a woman in white shirts on the beach, showcasing different poses. Text describes the shirts, which are made from
Fashion magazine spread featuring three dresses. The main image shows a woman in a black ribbed tank dress, smiling outdoors. Smaller images include a woman in an olive green shirt dress with a brown belt in a studio setting, and a woman in a sleevel
A two-page fashion catalog featuring cotton twill clothing. The left page shows a woman with long black hair wearing a black jumpsuit with a belt, in an indoor setting with art supplies. The right page shows a woman with long blonde hair wearing an a
Model wearing black Ridge Twill mechanics jacket and pants, standing outdoors with cactus and large white decorative wall, with two smaller images of a woman in white Ridge Twill mechanics jacket and pants, posing indoors on tiled and plain backgroun
A woman in a beige trench coat and sunglasses standing next to a vintage black car in an outdoor setting with trees and a building in the background.

emails

  • Buck Mason newsletter featuring a woman in a beige trench coat, black pants, black sandals, and sunglasses standing beside a vintage black car outdoors in front of a white building with palm trees, promoting a storm stopper weather cloth for spring.

    Spring 22: Storm Stopper Trench

  • A woman with long dark hair wearing a black jumpsuit with a waist tie, standing in front of a beige wall and a wooden ladder, looking at the camera.

    Spring 22: Baja Twill Jumpsuit

social and product descriptions

Instagram (Organic)

 
 

Instagram (Organic)

Instagram (Organic)

 
 

Product Descriptions (Web)